The pieces you
don’t take off.
Eight years as Loni Design Group, built on a 45-year family jewelry business and over a hundred years of collective bench experience. Designed in Toronto. Made to order. Made to outlive the moment.
Find the piece that’s already yours.
★ Verified reviews · Made to order · 3–4 week production · Lifetime stand-behind
Every design we’ve ever drawn, on one endless wall.
The Vault is our catalog as a place, not a list — 2,300+ designs on an infinite 3D wall you wander through. Drag to drift past islands of skulls, Vikings, and Egyptian gold. Hover any piece for its story. Choose one and we cast it for you.
Drag to wander · scroll to descend · click to view
A small studio with a long memory.
Loni Design Group is eight years old as a brand. The jewelry expertise behind it is forty-five years old — a family business in Toronto that has been shaping rings, pendants, and one-off commissions across more than a hundred years of collective bench experience.
That’s our discipline. The studio designs every piece in Toronto and oversees production end to end — from the first sketch to the final polish — working with vetted partners who hold the same standard. The result: pieces sketched once, made to order, finished by hand, and stood behind for life.
No outsourced design. No drop-shipped catalog. Every order is one we put our name on.
Gifts For Him
Proven bestsellers, hand-picked for the people who never ask for anything. Live prices in CAD — metal and size set the final price.
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The pieces already know who they’re for.
Profession, craft, conviction. Six entry points into the archive — start where you belong.
Three things every piece carries.
Designed in Toronto
Every original 3D model and every custom commission is designed in our studio — never bought-in, never drop-ship.
Solid 10k – 18k gold
Premium pieces are solid gold all the way through, not plated over a base metal. Sterling silver, gold-plated and rhodium-finished options exist at the entry tier — we'll always tell you which you're getting.
Lifetime stand-behind
Resize, repair, re-rhodium, restone. As long as you wear it, we maintain it. That's what makes made-to-order worth the wait.
Real reviews from real orders — pulled live from our verified review feed. Never edited, never curated for the landing page.
“I get asked about it at the hospital every week. The weight tells you it's real before you read the hallmark.”
“I compared it to scrap-gold value at first. Then it arrived. You're not paying for metal — you're paying for something that outlives you.”
“They redrew the model until it was exactly our idea. The craft really shows.”
Why our pieces cost what they cost.
A spot-price calculator will never tell you what a piece is worth. Here’s exactly where your money goes — openly, because you should know.
Karat-honest, all the way through
10k, 14k or 18k gold cast straight through on the premium line — and sterling silver, gold-plated and rhodium-finished white gold for the entry tier. We’ll always tell you which you’re getting.
Made, not stamped
Hand-finished casting, setting and polishing by people, not a press line.
Designed once, for you
Original 3D models and true custom work — not a drop-ship catalog.
Can’t find it? Make it.
The archive holds a thousand originals. If yours isn’t one of them, tell us. We design custom from scratch — a real quote and a 3D render before any work begins.
Start a custom briefSix questions. One piece that’s yours.
The Journal
View all posts10k vs 14k vs 18k: what actually lasts
Karat by karat, what each one means for everyday wear — and which one we'd pick.
MaterialsIs moissanite a real stone? Yes — here's the science
Hardness, brilliance and why it outperforms what you'd expect at the price.
The StudioWhy custom jewelry costs more than the melt value
A plain breakdown of casting, labor, design and the part a calculator can't price.
Letters from the studio. Once a month, at most.
New pieces before they hit the archive, and the occasional note on a casting we’re proud of. No noise, no daily emails — we don’t do that.